As Managing Director (Paul Jolly)of Affordable Hearing Care for the last 6 years, it has been my responsibility to define our business practices at Affordable Hearing Care, including our advertising policy. Consumers appreciate honest, straightforward business approaches, which is why I’m giving you 8 reasons Affordable Hearing Care advertises prices.

1. We believe....the public has the right to know what hearing aids cost before their first visit. The basis for any discounts should be apparent.

2. We believe....that you should give the client all the information they need to make an informed decision. This information should include what comparable products with the same features cost.

3. We believe....that when a person buys a hearing aid, the purchase should include a free hearing test, free consultation, free hearing aid checking and cleaning, free reprogramming and free follow-up visits. If the purchase price does not include these services then the price of these services should be disclosed in advance.

4. We believe....advertised prices set a price standard for the products we offer. This is good for the consumer by giving them a basis for comparison.

5. We believe...advertising prices can protect the public from supposed discounts off a RRP, a “list” price or a “regular” price that no one has ever paid. What matters is what it’s costing you to buy it.

6. We believe...you don’t have to sacrifice quality for a good price. You can truly have both, and at Affordable Hearing Care you will get both.

7. We believe...if someone offers to match our prices, they should have had a lower price to begin with.

8. We believe...it is just as important to take care of a client after they purchase a hearing aid as it is the day they buy the hearing aid, regardless of the price of their purchase. We offer a variety of leading brand name hearing aids, being impartial and not being tied to any manufacturer means that you the consumer can be advised impartially.